Privacy Policy

At VITA LUNA, your privacy is of utmost importance to us. This Privacy Policy explains in detail how we collect, use, store, and share your personal information when you visit or make a purchase from vitaluna.com (the “Site”). By using the Site, you consent to the collection and use of your personal information in accordance with this Privacy Policy. Our goal is to ensure that your shopping experience is safe, secure, and transparent.

We are committed to handling your data responsibly and to complying with applicable privacy laws and regulations. This policy covers both information you provide directly to us and information collected automatically when you use the Site.

Personal Information We Collect

When you use our Site, we collect two main types of personal information: Device Information and Order Information. Collecting this information allows us to provide a seamless shopping experience, improve our services, and ensure secure transactions.

Device Information

Whenever you visit our Site, we automatically collect information about your device, including your browser type, IP address, operating system, time zone, and some of the cookies that are installed on your device. As you browse the Site, we may also collect details about the specific web pages or products you view, the websites or search terms that referred you to the Site, and your interaction patterns. This type of information is collectively called Device Information.

We collect Device Information using the following technologies:

• Cookies: Small data files placed on your device to enhance your browsing experience. Cookies often include anonymous unique identifiers to help us understand user behavior and preferences. You can learn more about cookies and manage them via All About Cookies.

• Log Files: Automatically track actions on the Site, such as your IP address, browser type, Internet service provider, referring and exit pages, and date/time stamps.

• Web Beacons, Tags, and Pixels: These electronic files are used to collect information about how you interact with the Site, which helps us optimize our content, marketing, and website functionality.

Order Information

When you make a purchase, or attempt to do so, we collect information that you voluntarily provide. This includes your full name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. This information is referred to as Order Information.

For the purposes of this Privacy Policy, “Personal Information” includes both Device Information and Order Information. We treat all Personal Information as confidential and take necessary measures to protect it from unauthorized access, disclosure, or misuse.

How We Use Your Personal Information

We use your Personal Information for several important purposes related to fulfilling orders, improving our services, and ensuring the security of transactions. Specifically:

1. Order Processing and Fulfillment: Your Order Information is used to process your payment, arrange for shipping, provide invoices, and confirm your order. This ensures that your purchases are completed accurately and efficiently.

2. Customer Communication: We use your information to respond to inquiries, provide customer support, and keep you informed about your orders. This may include notifications regarding order status, shipping updates, or changes to our services.

3. Fraud Prevention and Risk Assessment: Both Device and Order Information are used to detect and prevent fraudulent transactions. This includes monitoring unusual activity and verifying order authenticity.

4. Site Improvement and Analytics: Device Information allows us to analyze how customers interact with our Site, understand user behavior, and optimize the Site’s design, layout, and functionality. This data also helps us assess the effectiveness of marketing campaigns.

5. Personalized Marketing and Advertising: When you provide consent, we may use your information to send you promotional content, newsletters, and advertisements tailored to your interests. This ensures that you receive relevant offers and information about products and services.

We only use your Personal Information for legitimate business purposes and to provide the services you expect from us. We do not sell your information to third parties for their marketing purposes.

Sharing Your Personal Information

We share your Personal Information with carefully selected third parties that assist us in operating the Site, delivering products, analyzing data, and running marketing campaigns. These parties are bound to maintain the confidentiality and security of your information.

Examples include:

• E-Commerce Platform Providers: Shopify powers our online store. For more information on how Shopify handles your Personal Information, see Shopify Privacy Policy.

• Analytics Services: We use Google Analytics and similar tools to gain insights into how visitors use the Site. These tools help us understand customer behavior and improve our services. Learn more about Google’s privacy practices here.

• Marketing Partners: We may share anonymized or aggregated information with marketing and advertising partners to help deliver targeted campaigns.

In addition, we may disclose your information if required by law or legal process, such as to respond to a subpoena, enforce our Terms of Service, or protect the safety, rights, or property of our customers or VITA LUNA.

Behavioral Advertising

We may use your Personal Information to provide targeted advertisements or marketing communications tailored to your interests. This enables us to serve relevant offers and content based on your browsing and purchasing behavior.

You have the option to opt out of targeted advertising:

• Facebook: Ads Settings

• Google: Ad Settings

• Bing: Personalized Ads Policy

• Digital Advertising Alliance: Opt-Out Portal

Please note that our Site does not change its data collection practices if your browser sends a “Do Not Track” signal.

Your Rights

If you are a resident of the European Union or European Economic Area, you have the following rights with respect to your Personal Information:

1. Access and Correction: You can request access to the personal information we hold about you and ask us to correct any inaccuracies.

2. Deletion: You can request that we delete your personal information, subject to legal and contractual obligations.

3. Restriction and Objection: You can request restrictions on certain processing activities or object to the processing of your data for marketing purposes.

We process your information to fulfill contracts (such as order processing) and pursue legitimate business interests (such as fraud prevention and marketing). Your information may be transferred outside Europe, including to Canada and the United States, in accordance with applicable legal protections.

To exercise your rights, please contact us at hello@vitaluna.com. We will respond promptly to any inquiries or requests regarding your personal data.

Data Retention

We retain your Order Information for as long as necessary to fulfill our business purposes, provide customer service, and comply with legal obligations. Device Information may be stored for analytics, marketing, and operational purposes.

If you wish to have your data deleted or updated, you may contact us at hello@vitaluna.com, and we will take the necessary steps to honor your request in accordance with applicable laws.

Minors

The Site is intended for users aged 18 and above. We do not knowingly collect personal information from minors. If we become aware that a minor has provided Personal Information, we will take steps to delete such information immediately.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal obligations, or operational needs. Updates will be posted on this page, along with the effective date. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need assistance, please contact our privacy team:

Email: hello@vitaluna.com

We are committed to responding promptly and ensuring your privacy is protected.